The Central London Alliance, a Community Interest Company, was formed to support a sustainable, economic recovery of London’s business, hospitality, cultural, tourism, and retail sectors and to help both employers and workers to survive through coronavirus and beyond. Politically agnostic and supported by organisations of varying sizes and sectors, the Central London Alliance works towards a safe and strong economic recovery of central London, ensuring its continued viability as a leading global city. We lead the campaign for Central London Alliance managing the Facebook and Instagram advertising campaigns as well as the Google advertising campaigns. We assisted in spreading the message to the people around the UK encouraging the return to London via our campaigns under the campaign brand London Love Affair.